Innovating to become a responsible brand


18 et 19 novembre 2019


2000€ excl VAT/Participants


Buyer – Stylist/Designer – Marketing Manager – Product Manager – Supply Chain Manager – Logistics – Manager – Innovation Manager – Market Manager – Collection Director


CETI – 41 rue des métissages – 59200 Tourcoing France


Isabelle CORNU, CETI, Head of Strategic Marketing and CSR

sabelle CORNU, CETI Head of Strategic Marketing and CSR

Mara POGGIO, CETI, R&D Engineer – Responsible for Sustainable Development

Mara POGGIO, CETI R&D Engineer – Responsible for Sustainable Development




Define the axes of a responsible commitment for a company in the textile industry

  • Decipher the stakes of Sustainable Development.
  • Integrate a quality, environmental and social management system into the company’s strategy – ISO 26000.
  • Dialogue with its stakeholders to better satisfy them and make CSR a lever for growth.
  • Prioritize commitments and translate them into action plans (Materiality Matrix).
  • Appropriate tools to support change (Innovation Design).

Workshop : Build a benchmark of the CSR initiatives of fashion/sport and luxury brands.

Eco-design its products

  • Meaning: challenges and opportunities in terms of products and processes.
  • Materials and their environmental footprints.
  • 3D design processes, zero waste.
  • Life Cycle Analysis.

Workshop : case study (clothing, shoes, accessories, etc.)

To be part of a circular economy and an economy of functionality

  • Meaning: issues of access to the resource, digitisation, the need for waste management, etc.
  • Market context: a transformation of consumer needs and expectations.
  • Improved recyclability and durability of products.
  • Recycling techniques (chemical and mechanical).
  • Savings in functionality initiatives.

Guided tour : Discover the ceti short fibre recycling platform.

Implement efficient traceability

  • Ensure the sincere commitment of all stakeholders.
  • To feed the intangible capital of the company through the management of product/process/customer data.
  • Remarkable initiatives (traceability at the heart of fibre, labels, partnerships with Ngos, etc.).

Workshop : Traceability in a SWOT